
I started my blog back when being a blogger wasn’t something you bragged about. You didn’t want anyone to know you were doing it. You were, in a way, a *secret* blogger. People imagined you tucked away in a basement, journaling for the whole world to read. Well, the only part of that that’s true is that, yes, if you had the desire to blog, you probably had a thing for journaling.
I blogged for over a decade and during that time, I turned it into a real income stream. It wasn’t just pocket money either. My blog kept me afloat for years, clothed and fed my newborn daughter for the entire first year of her life. No joke—I didn’t have to buy a crib (sponsored), formula (sponsored), clothes, toys, or even teething medicine (all sponsored). For two years, I drove a new car every two weeks as a “car tester.” My old vehicle was on its last legs, so this kept me rolling in style and gave me a chance to explore new brands. My kids didn’t need new toys for nearly three years because of the campaigns I did with Mattel.
Now, I’m not saying all of this to gloat. This isn’t me flexing—this is my *proof.* I’m not just about to tell you what *I think* you shouldn’t do; I’m telling you what *will* work, based on years of experience.
Some of the tips on this list might be controversial, but that’s okay. Take what resonates, and leave what doesn’t. I know some people say blogging is dead, but I challenge that notion. Think about the dinner you made last night—did you cook it from scratch or did you Google a recipe? Even if you didn’t *read* the blog, I guarantee you landed on one to get that recipe.
So, with that said, here are a few things you shouldn’t do if you’re starting a blog today.

1. Don’t Listen to Blogging Podcasts
I know, coming in hot with a bit of controversy, but hear me out. Many of these podcasts are filled with personal opinions and sometimes outdated advice. Some of it is backed by experience, sure, but a lot of it is just regurgitated from Google searches and trends. The thing is, the “goalposts” for blogging keep moving, and all that extra noise will leave you feeling overwhelmed and unsure of where to start.
So instead of spending hours listening to podcast episodes, start where you are. Trust that your idea is good enough and build from there.
2. Don’t Get Caught Up in Website Creation
WordPress still exists. And yes, I know it’s a bit clunky at times, but it’s also full of templates that make life easier. Don’t waste time trying to make your site “perfect.” Use a template or a CMS like Wix or Squarespace. Your content is the star of the show—not your website design. Focus on what you're writing, and don’t get bogged down in the visuals just yet.
3. You Don’t Need to Be on Every Social Platform
Let me say it louder for the people in the back—you do *not* need to be on every social media platform. It’s far more important to know who your audience is and where they spend their time. If they’re on Pinterest, go there. If they’re on Instagram, show up there. But they are *not* on every platform, and neither should you be.
You might need a little trial and error to figure out where your people are, but trust me, you don’t need to spread yourself thin across the social landscape.
4. Don’t Niche Down (Unless You Want To)
For years, I heard, “You’ve gotta niche down!” Well, no—you really don’t. For over a decade, I was a fashion, thrifting, lifestyle, travel, motherhood, car-reviewing, and (briefly) cooking blogger. You know what all that variety taught me? It helped me figure out what I actually enjoyed writing about.
We all have a variety of interests, so start by sharing what you do every day. Write about your college journey, your experiences as a new mom, or your solo travels. Your audience will grow and evolve with you, and they’ll stay for your versatility. In a world of short attention spans and constant need for variety, why not offer both?
5. Don’t Write for the Brands—Make the Brands Come to You
This is a lesson I learned the hard way. That brief stint as a “cooking blogger” came about because I thought, “Well, I need more campaigns, so let’s give this a shot.” I got a campaign, sure—but I hated every second of it. I’m *not* someone who enjoys sharing what I’m cooking. That whole experience taught me that I can’t just write what I think brands want me to write.
Write what *you* know, what you’re passionate about, and the brands will come knocking.
Those are a few things I’ve learned from over a decade of blogging. They not only helped me succeed, but they kept blogging fun and financially rewarding. Don’t get me wrong—blogging takes work, and it takes time. But with a clear plan and steady momentum, you *can* build something amazing.
Now, you might be wondering, “Okay, if that’s what not to do, what should I actually do?” Don’t worry, that’s coming soon! Make sure to join my newsletter so you can get those tips straight to your inbox.
And if you’re new to blogging, let me know in the comments—what’s one thing you’ve done that you’d never do again?
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